Your quote went out. Then silence.

Five messages that get ghosted clients talking again, plus the one rule that tells you when to stop chasing.

You were fast, you were thorough, you found the cabin at the price they wanted. Then nothing. They're almost never angry and they've almost never booked elsewhere. They're busy, or waiting on a spouse, or stuck on a decision they don't feel qualified to make.

Here's day 7, the one that breaks price stalls

Take it and use it today. The other four are in the playbook.

Day 7 message

Subject: Where are you stuck?

Hi [NAME],

Haven't heard back, which usually means one of these:

1. The price is higher than you had in mind
2. You're waiting on [PARTNER/FAMILY] to weigh in
3. The dates suddenly look shaky
4. Something about it just doesn't feel right and you can't put your finger on it

Any of those is completely normal and every one of them is fixable. Reply with the number or just tell me which, and I'll take it from there.

If it's price, say so plainly. I have options I didn't show you because I was aiming at what you described, not at the cheapest version.

[YOUR NAME]

Most advisors never send this one. Naming price out loud feels rude, so the quote just sits there. It isn't rude, it's the fastest way to find out whether you have a real objection or a busy client.

Send me the playbook

The full cadence

When	What you send	Why it works
Day 1	What you sendConfirm the quote landed, plus one question	Why it worksGets a reply without asking for a decision
Day 3	What you sendThe single best detail in the itinerary	Why it worksReminds them why they were excited
Day 7	What you sendRemove the obstacle	Why it worksMost silence is one unspoken worry
Day 14	What you sendThe deadline that is actually real	Why it worksUrgency that isn't manufactured
Day 30	What you sendThe graceful exit	Why it worksKeeps the door open

Five touches over thirty days. More than that and you're chasing. Fewer and you're leaving money on the table.

What's in the doc

All five messages, in email and text versions, ready to fill in
The cadence above, laid out so you can run it without thinking
A re-engagement message for last year's clients who never rebooked
Three cruise-specific touches for cabin holds, group blocks and final payment
The stopping rule, so a ghosted quote stops living in your head

The first page of the Ghosted Client Playbook Google Doc, showing the cadence at a glance table and the start of the day 1 message template. — A Google Doc you copy and edit. Not a PDF you file and forget.

Who this is for

Advisors heading into wave season who are about to run twenty of these at once. The advisors who convert best in January aren't writing better emails than you. They just never wonder whether to send one.